Sometimes less is more. For a cafe with a name that translates to the "beautiful cup", a mark was developed which felt like it could have been sketched on a napkin . . . while enjoying coffee with a friend at Bella Tassa. Simple kraft paper bags are used for coffee sales and the kraft  with  for  which emphasised the . The packaging included bags for the coffee beans, business cards and 

Project: Logo, packaging and collateral
Client: Bella Tassa Cafe