The new logo for a not-so-new ice cream shop in Maryland (in business since 1938) provides a fresh look while celebrating the company's long history. In addition to packaging for the ice cream, supporting graphic elements were developed such as the yellow "waffle pattern" and the script "G" icon, which was extracted from the logo and used on various store collateral, such as napkins and ice cream cups.

Project: Identity, packaging and collateral
Partner: Clark|McDowall Brand Architects