Pearsall Creative was excited to work with family-owned Max & Milly on the identity and packaging for a new pet cleaning product they had developed. Max & Milly's Maximum Strength Pet Stain & Odor Eliminator is an enzyme-powered cleaner which safely and effectively cleans pet messes and odors. Pearsall Creative worked with the client to create an identity which expressed both the product's strong, yet safe cleaning qualities. A unique color palette was utilized to differentiate Max & Milly in the pet-cleaning category.